• Develop y execute comprehensive digital marketing campaigns, including paid media, social media, y content marketing.
• Collaborate with cross-functional teams to align campaign objectives with overall business goals.
• Manage an ongoing content calendar y messaging hierarchy across diverse customer personas
• Utilize A/B testing y other optimization strategies to enhance campaign performance.

Email Marketing:

• Lead the planning y execution of email marketing campaigns, including segmentation, personalization, y automation.
• Create compelling email content y visuals in collaboration with the creative team.
• Implement best practices for email deliverability y list management.

Analytics y Reporting:

• Monitor y analyze campaign performance metrics, providing regular reports with actionable insights.
• Use data-driven insights to optimize campaigns y improve overall marketing effectiveness.
• Implement tracking mechanisms to measure y report on email marketing KPIs.

Customer Journey Mapping:

• Develop y optimize customer journey maps, ensuring a cohesive y engaging experience across all touchpoints.
• Implement strategies to nurture leads y drive customer retention through email campaigns.
• Budget Management:
• Manage the budget for digital marketing campaigns, ensuring cost-effectiveness y maximizing ROI.
• Track y report on campaign expenses, providing recommendations for budget allocation.